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October 29, 2024
Madrid, October 29, 2024 – In the autumn of 2025 Madrid will have a new gastronomic space that will be difficult to leave: the NUGA Castellana Alley, a pedestrian promenade with more than 4,600 m2, surrounded by greenery, which promises to be the meeting place for Madrid residents. A space where culinary innovation will take centre stage, where you can find a sample of Madrid's gastronomic variety. From bars, restaurants, with live music and all-day cooking.
El Callejón will be the heart of NUGA Castellana, a block where you can live, work and enjoy that will revolutionize Madrid's lifestyle and aspires to become its urban epicenter. Located in the emblematic Castellana Walk, will bring together homes, offices, commercial spaces, a unique gastronomic offer and wellness services in a privileged location in the capital. An oasis designed for those seeking an avant-garde and flexible way of life, which will combine tradition and modernity in the same space, and whose point of union will be precisely gastronomy.
El Callejón by NUGA: a gastronomic tour
El Callejón by NUGA will feature an outdoor promenade with natural vegetation, cobbled ground and pedestrian access, where a variety of bars and restaurants with cozy terraces will be located in a market-like concept where you can share a meal with coworkers or friends.
The interior of NUGA's El Callejón will have natural light under a skylight and three bars, which will offer uninterrupted cuisine throughout the day with the best of the Madrid scene. You can enjoy everything from the art of tapas at its finest to star dishes from renowned chefs, such as the cuisine of Ugo Chan, a Michelin-starred restaurant, which will maintain its current location, now forming part of NUGA Castellana.
El Callejón by NUGA It will be open to all tastes and profiles, to residents of the Nueva España neighbourhood, to office workers, to people looking for a unique space in the centre of Madrid. It will be accessible with tickets from the four streets in the block: Paseo de la Castellana, Doctor Fleming, Félix Boix and Carlos Maurrás.
If Madrid is the gastronomic hub of the moment…NUGA will be the reference food hall in the north of the capital
In addition to Ugo Chan, other restaurants such as L'Entrecote Café de Paris will remain at El Callejón of NUGA. The project has more locations where new names will be added over the coming months.
A renovated classic designed by those who best understand the exclusivity of the neighborhood
The project, with a renovated classic style, was designed by Broadway Malyan and Proyecto Singular, who were inspired by the rich history of the neighbourhood, known as the Corea building, in Costa Fleming - a place where the American Marines from the Torrejón base lived during the 1960s and where English was spoken. In NUGA Castellana, the interior design team has sought a balance between the old and the modern. With strategic accesses that connect with the streets surrounding the block, NUGA Castellana reveals itself as a hidden treasure, a shell that invites you to explore its vibrant core.
The bold design and careful combination of residential, commercial, leisure and office uses will make NUGA Castellana the new reference epicentre of Madrid, a space that will celebrate diversity and creativity: a place to live, grow and enjoy.
Find out more here: https://nugacastellana.com/
About NUGA Castellana
NUGA Castellana is located at 200 Paseo de la Castellana. This new project, which will open in autumn 2025, is a cutting-edge mixed-use real estate model that will bring together homes, offices, commercial spaces, a unique gastronomic offering and wellness services in a single block of singular character in a privileged location in Madrid, in the Nueva España neighbourhood, the heart of the Chamartín district. An urban centre for “living, working and enjoying” that will have access from the four streets that surround it: Paseo de la Castellana, Doctor Fleming, Félix Boix and Carlos Maurrás.
NUGA Castellana's assets are owned by Allianz and managed by PIMCO Prime Real Estate, which has selected Eurofund Group as advisor for the transformation of the retail areas, leading its design and marketing, as well as the implementation of the “NUGA Castellana” brand.
September 18, 2024
• PIMCO Prime Real Estate will invest 40 million euros to convert several adjacent assets located in the heart of the Nueva España neighbourhood - Paseo de la Castellana 200-208, Félix Boix 4-8, Doctor Fleming 39-41 and Carlos Maurras 7 - with the aim of integrating them and creating a new space.
• With a total area of 66,000 m2, NUGA Castellana will consist of 21,000 m2 of offices, 27 rental homes, as well as 4,620 m2 of restaurants and 6,600 m2 of retail, leisure and wellness spaces.
• Among the operators that will be part of NUGA Castellana will be MediaMarkt, the offices of Sony, Spaces, CBRE and the Michelin-starred restaurant, Ugo Chan.
Madrid, September 19, 2024. PIMCO Prime Real Estate, one of the world's leading real estate investors and manager of the Allianz Group's real estate portfolio of more than $84 billion, will invest €40 million in the creation of a new mixed-use real estate model. The company, which manages the asset, will unify the commercial, residential and office areas in a single location in the Nueva España neighborhood. This project will be called 'NUGA Castellana' and is scheduled to be completed in the fall of 2025.
PIMCO Prime Real Estate has a long track record in Europe in converting buildings into high-end assets and regenerating urban spaces that attract prime clients and create long-term value for investors, tenants and local communities. Examples include the transformation of 7 Avenue George V in Paris, Santa Sofia in Milan and Droogbak in Amsterdam.
Between 2019 and 2022, PIMCO Prime Real Estate assembled the assets that make up NUGA Castellana through various acquisitions on behalf of its clients. It will now oversee the creation and management of NUGA Castellana.
The 66,000 m2 of NUGA Castellana will offer 21,000 m2 of offices, 271 rental homes, along with 4,620 m2 of restaurants and 6,600 m2 of retail, leisure and wellness. In addition, office tenants will have access to more than 1,600 m2 of outdoor terraces with green areas.
Pan-European real estate investment and development group Eurofund Group has been hired to lead the transformation of the retail and restaurant areas, as well as the 'NUGA Castellana' concept. The heart of the project, 'El Callejón by NUGA', will offer a wide range of gastronomic offerings with outdoor terraces, a wellness space and retail spaces. MediaMarkt, already present at the asset, has signed long-term leases with NUGA Castellana. The offices of Sony, Spaces and CBRE are already part of the project, while the Michelin-starred Ugo Chan restaurant will be one of the dining options.
In terms of digitalisation and sustainability, the properties that will make up NUGA Castellana have already integrated PIMCO Prime Real Estate's smart retrofit platform, which optimises energy use and tenant well-being. In addition, they currently meet some of the highest technical and sustainability standards - including LEED Platinum and SmartScore Platinum certification in Castellana 200-208 - and the retrofit will use the existing infrastructure to maintain these distinctions.
Miguel Torres, Head of Iberia at PIMCO Prime Real Estate: “These spaces are already a benchmark in the city and, with NUGA Castellana, we will create a unique block in an increasingly sought-after area. Our experience and that of our strategic partners are the key to the creation and management of this unique mixed-use project in the city centre. In this sense, in addition to creating additional and attractive value for our investors, we are creating a project for Madrid and for the northern part of the capital.”
An apple to live, work and enjoy
NUGA Castellana will be a block for “living, working and enjoying”. The aim is to unify each of the spaces managed by PIMCO Prime Real Estate – Paseo de la Castellana 200-208, Felix Boix 4-8, Doctor Fleming 39-41 and Carlos Maurrás 7 (five of the 14 residential units that make up the asset, together with the commercial spaces) – within a single block, which will combine avant-garde design and the most advanced technology.
The new concept will include 'El Callejón by NUGA', a restaurant area that will offer varied gastronomic experiences with an open kitchen all day long; large spaces that will house the office and coworking area; the residential apartments with a renovated design; and the wellness and commercial services area. Another key feature of the project is the creation of four entrances, with a main entrance that has a large main hall from Paseo de la Castellana 200-202, and three other entrances from each of the streets surrounding the block: Doctor Fleming, Félix Boix and Carlos Maurrás.
The restaurant area, 'El Callejón by NUGA', will be the core and one of the key elements of this new concept, acting as a link between the different areas and enhancing the synergies between them. It will have 4,620 m2 divided into two spaces to create a dynamic gastronomic experience: an interior plaza crowned by a large skylight with restaurants, cafes and healthy options; and an open outdoor space that will house a market-style co-kitchen for a more informal, takeaway experience.
Of the 21,000 m2 of NUGA Castellana's office space, 5,000 m2 will be coworking areas. This way, companies will be able to offer their employees a welcoming environment designed to foster inspiration and connection.
Biophilic design – a concept that has been shown to improve the connection between users and nature – incorporates different natural elements with the aim of improving people's health and wellbeing. In addition to all the areas of NUGA Castellana, the offices will have a connection space between companies, with areas for training, directed activities, as well as workshops and talks to improve their wellbeing.
Finally, the project includes the renovation of 29,000 m2 for residential use and includes 60 of the 271 apartments for corporate use.
